Lightstarter

Company
Habitco


Brief
Create a product where energy use and conservation were highlighted in an engaging narrative


Product
Before the advent of modern technology, fire and light were synonymous with one another. With Lightstarter, a torch that turns on by kindling, the connection is reestablished into a new, profound experience. Simply rub its twig like form and Lightstarter activates. Depending on how long you rub Lightstarter, you will be rewarded with light to warm up your night.

Services
Product Design, Strategy, Concepting, CAD